Patternity is an award-winning creative organisation driven by the certainty that pattern is everywhere, from the mundane to the magnificent. The work we do is grounded by the belief that awareness of pattern has the power to positively engage us with our environment and each other. The Patternity research archive, design studio and educational events use pattern as a vehicle to blur boundaries and to tell important stories about the world in which we live.
My background is in art direction for global brands, while my business partner Grace began her career producing pattern and print for fashion and interiors. In 2009 we created a blog to share our way of seeing the world, with a mission to change people’s perception of pattern. With limited means, we developed the blog into a 500,000 strong online community. Next came our design studio, where we work on collaborations and products using the research that Patternity produces to push the diversity of pattern interest and application.
Our Clients include The Barbican, The BBC, Central Saint Martins, The Foreign and Commonwealth Offices, The School Of Life, Granta, Levis, Selfridges and Somerset House. As the work we do is varied we engage a network of freelance specialists on a project by project basis. We have a part time producer who has quickly become an invaluable member of the “Patterniteam”. We are supported by our beloved gang of design juniors, interns and researchers.
We applied to the Creative Industry Finance programme as we wanted to get serious about the business side of creativity. The biggest challenge has been our slightly unconventional and ambitious model. We think very far into the future but it’s important to remember we are building the business from scratch and need to keep focussed, taking one step at a time with the resources we have.
Regular meetings with our advisor Jeff Gilbert have allowed us to dedicate time solely to the financial planning of our business. Having a confident understanding of cash flow and putting our creative ideas into a business plan has given us confidence, seeing things clearly in black and white has really helped our decision-making moving forward, enabling us to leverage funding through a start-up loan. We have been able to plan our growth systematically, developing the necessary skills and getting closer to realising our plans to make Patternity a truly sustainable business.
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