Paul is a SFEDI accredited (Gold Standard) Business Counsellor and based in East London for the past 14 years. He supports entrepreneurs at all development stages across a sector diverse client portfolio. Drawing upon a banking and finance background, coupled with extensive business counselling experience, Paul can bring the perspectives of both borrower and lender to the table when helping business owners to develop business plans and funding applications. Employing an analytical and diagnostic approach to understanding the needs of the business and its owner, Paul helps clients to identify the resources and actions required to achieve their objectives. Preparing the applicant to present to potential fund providers is one of his specialist areas.