Julie is a consultant specialising in business planning, marketing strategy, and organisational development. She mentors and advises CEOs, leaders, and managers across a diverse mix of arts, heritage, creative and cultural organisations. Working together with individuals and/or their teams, Julie enables people to explore future ambition, devise a new strategy or take an existing plan to a new level. Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade, trebling the size of the turnover, staff and membership, as well as expanding income streams across grants, sponsorship, and broadening the portfolio of earned income. She devised, developed and is a core trainer on the Future Proof Museums programme enabling museums across England to develop more resilient business models for the future. She is a trainer on strategic marketing planning and leadership residentials, and has recently launched cultural sector academies focused on innovation and experimentation.